B2B travel trade shows not to be missed in 2025

What are the best B2B travel trade shows in 2025?

Are you in the travel world and want to grow your business, find partners or keep up to date with the latest trends? B2B travel fairs are essential places to exchange, learn, and stand out. I’m going to give you an overview of the most interesting trade shows planned for 2025. If you’re looking to optimize your time and budget, these events deserve a place in your calendar.

Why participate in a B2B travel fair?

Before diving into the list, it is important to understand the real usefulness of these events. B2B travel fairs bring together professionals (agencies, airlines, hoteliers, tourist offices) who share the same objective: to generate business opportunities.

Here are some reasons that might convince you:

Access to a unique network : Meet professionals who are otherwise difficult to access.
Discovery of new trends : Be aware of technological innovations and the new expectations of travelers.
Acceleration of partnerships : Facilitate the signing of partnerships thanks to meetings organized in advance.
Increased visibility: If you exhibit, it’s an excellent opportunity to make your brand known.

If you want to move forward and put all the chances on your side, these shows are clearly a obligatory passage.

Events not to be missed

Now let’s move on to the events. Even if each has its own specificities, they have one vocation in common: to give the tourism sector a head start.

ITB Berlin

When ? March 2025

Or ? Berlin, Germany

ITB Berlin is often nicknamed “the largest travel fair in the world”. This salon offers a global perspective on the travel industry. With over 10,000 exhibitors, it’s the ideal place to expand your international network. In-depth conferences and thematic workshops also help to refine your knowledge.

IFTM Top Resa

When? September 2025

Where? Paris, France

This is the flagship meeting for French and European professionals. Although regional compared to Berlin, IFTM offers a wide variety of exhibitors: travel agencies, tech startups, hosting providers. Perfect for those who want to position themselves on the French-speaking market. Bonus: the networking evening is renowned! WTM London

When?

November 2025 Where?

London , United KingdomThe

WTM (World Travel Market) is an event focused on innovation. Here, we talk about sustainability, new technologies and digital transformations in the industry. If you want to project your company into the future, this is one of the must-sees. Arabian Travel Market

When?

May 2025 Where?

Dubai, United Arab Emirates The Arabian Travel Market focuses on the Middle East market. The region is a

strategic hub for anyone looking to grow in a booming region. In addition to sessions on local trends, it is a gateway to work with Asia and Africa. FITUR

When?

January 2025 Where?

Madrid, Spain FITUR focuses on the Spanish-speaking market. It is

ideal for professionals looking for contacts in Latin America. The atmosphere is dynamic and the audience is very diverse, ranging from tour operators to specialized startups. How to prepare your participation in a trade show?

Participating in a trade show is not something you can improvise. Here are some tips:

Plan your appointments in advance

: Contact exhibitors or visitors in advance to maximize your time. Invest in presentation
: If you are going as an exhibitor, take care of your stand. An impactful visual naturally attracts visitors. Set clear objectives
: Do you want to find partners, recruit talent or simply explore trends? Learn from your peers:
Discussions with other pros are often rich. Follow-up after the event
: All the effectiveness is in the follow-up. Don’t wait more than a week to restart your contacts. FAQ: Participate in a B2B travel fair

Are these events open to everyone?

Not necessarily. Some shows are reserved exclusively for professionals. Always check the types of tickets available before planning your visit.

How much does participation cost?

It’s very variable. As a visitor, count between

100 and 400 euros , depending on the services offered. If you want to exhibit, the costs are higher but justified by the visibility offered.What tools should I prepare in advance?

Of the

modern business cards (yes, they are still used). A quick presentation of your business on digital or printed media.
A strategy to quickly explain what you offer (‘elevator pitch’).
Are small living rooms worth the detour too?