Writing a travel proposal: the keys to a successful offer

How to write an effective travel proposal?

When it comes to selling travel, knowing how to write a clear and engaging sales proposal can make a difference. A good proposal inspires, meets the customer’s expectations, and transforms an offer into an irresistible adventure. So, how do you write a convincing travel proposal? I’ll share with you all my tips for preparing a document that puts stars in people’s eyes and stamps on passports!

What is a travel proposal?

Before getting to the heart of the matter, let’s recall the basics. A travel proposal is a personalized document intended for a client or group of clients. She describes in detail the itinerary, the services included, the associated costs, and the highlights of the stay.

It must not only be informative, but also make people dream. This is not just a list of prices and activities; it is an invitation to discover the world.

What is a travel proposal for?

She presents a tailor-made offer, meeting the specific needs of the customer.
She helps build trust and show that you took the time to fully understand their expectations.
She highlights the added value of your agency or service (for example, your expertise on a destination or exclusive partnerships).

The key steps to writing a successful travel proposal

1. Understand customer expectations

It all starts with good communication. Ask yourself these questions:

What are their destination preferences, budget, and duration stay?
Are there specific activities or experiences they are looking for?
Do they have any particular constraints (children, diets, accessibility needs, etc.)?

Once you have collected this information, you will be able to personalize your proposal down to the smallest detail.

2. Structure the proposal

To avoid losing your potential client, organize your document in a clear and fluid manner. Here is a structure I often use:

The general presentation : A short intro that captures attention with a summary of the proposed trip.
Itinerary details : Day by day, describe the highlights of the stay.
Services included : Transport, accommodation, excursions, catering, etc.
Additional options : Activities, upgrades, à la carte services.
Practical information : Dates, formalities, weather, local currency.
The detailed price : Total price and what is covered.
A call to action : For example, “Contact us to reserve your place! “.

3. Focus on captivating writing

When you describe a destination or an activity, don’t hesitate to use sensory and evocative vocabulary. For example :

Instead of “Boat excursion”, write: “Discover crystal clear waters and secret beaches on a captivating cruise.”
Add anecdotes! If you know the destination or activity, share your personal experience. It makes everything more authentic.

4. Include quality visuals

A picture is worth a thousand words, and this is even more true when selling a trip. Adds:

Spectacular photos of places and activities.
Maps to locate routes.
Screenshots of testimonials or customer reviews (if you have them).

5. Highlight your added value

Why choose your offer over another? This is where you shine. For example :

Exclusive partners: “Stay in lodges only available through our agency. »
Experienced local guides.
24/7 assistance during the trip.

6. Add a touch of personalization

Make your proposal seem unique and tailor-made. Use the customer’s first name, refer to their tastes mentioned previously. They must feel that this offer was designed especially for them.

Tips to stand out

Simplify the price : Rather than displaying a gross amount “€3,999”, break it down per person/per day so that the customer better perceives the value.
Offers exclusive bonuses : “Book within 7 days and receive a free excursion. »
Offers several options : A premium version and an economical alternative to give you choice.

Sample travel schedule: Bali in 7 days

Day	Activities	Accommodation	Meals included
Day 1	Arrival in Bali, transfer to the hotel	The Ubud Villa	Dinner
Day 2	Walk to the monkey forest and local cooking workshop	The Ubud Villa	Breakfast
Day 3	Excursion to Mount Batur for a spectacular sunrise	The Ubud Villa	Breakfast, Lunch
Day 4	Diving in Nusa Penida	Nusa Lembongan Resort	Breakfast
Day 5	Free day (spa or artisanal shopping)	Nusa Lembongan Resort	Breakfast
Day 6	Discovery of the rice terraces of Tegallalang	Seminyak Beach Hotel	Breakfast, Dinner
Day 7	Departure (last coffee with a view before transfer to the airport)	—	Breakfast

Frequently asked questions about travel proposals

How long does it take to prepare a proposal?

Between 2 to 3 hours on average, depending on the customization requested. The more specific you are in your initial briefing, the faster the process.

Do I need to include photos in my proposal upfront?

Yes ! Visuals are essential to trigger emotion in the customer. They bring your offer to life.

How to set the right price for a tailor-made proposal?

Make sure you know all the costs (activity, accommodation, meals) and add a reasonable margin to cover your work and guarantee quality service.

When your proposal becomes a real invitation to travel

A travel proposal is not just a simple document, but a door open to new horizons. If you take the time to listen carefully to your customer’s expectations, take care of your content and put an element of emotion into it (because a trip remains an experience), you will increase your chances of getting the reservation. .

So, ready to convince and make people dream? Let me tell you that it starts here, and that your next creation can totally transform the desire to escape into a suitcase ready to be closed…!