How to become a Professional Travel Blogger?

Be a professional travel blogger is both a way of life and a profession. One way or the other, this work intrigues many people, but to know what it really means. If, on the other hand, you are passionate about blogging and especially the world of travel, today, you can make it your job by professionalizing yourself in this field. Let’s find out together what are the important points to take into account and remember to become a professional travel blogger, talk about influence, time, administration, siret number, money, and many others!

Influence is a necessity

To succeed in become a professional in this profession, it is important to look at “influence”. To work on this, it is important to focus on different points, in fact, it is important to create an audience by:

Creating useful content.
Doing interesting things.
Favoring guest posting: write articles on other popular blogs and bring some of their readers to you.
Using social media: Facebook, Twitter, Instagram, Pinterest, Youtube, SnapChat.
Giving importance to the art and science of SEO.
Creating an email list to send personalized messages to your subscribers
Adopting an effective advertising strategy.
Expanding your professional network: Networking with other people at conferences is quite powerful because it will allow you to meet business partners.
Recruiting other people if necessary.
Leaving your personal mark: talk about your passions, your projects, but above all have your own logo, your photos. Everything should reflect your brand’s values and mission.

Knowledge is essential

To succeed as a professional travel blogger, it is essential to have as much knowledge as possible in the world of the web, because everything you are going to do must practically have a relationship with this field. Maintaining a blog requires a certain mastery of many parameters. It is not obligatory to have a whole bunch of diplomas, but you could start by researching yourself. With all the materials and information that exists on the internet, you could practically teach yourself. Your knowledge in the world of travel is also very important, because you will teach the world and in particular your subscribers about what travel is and traveling. You will introduce them to the world through your adventures and your publications.

Time is important

The job of a professional travel blogger is all about traveling and blogging. To achieve them, time is not only important, but it is even essential. This job is therefore not suitable for someone who has a lot of work. You need to have time to travel to start, but also to blog. Because you don’t make a living from your travel blog(s) from day one. Which brings me to my next point!

You have to have a starting point

By starting base, I mainly mean financial ressources. Unless you start this professional travel blogging activity as a secondary activity, for example alongside a job, you will need to have a initial capital to cover travel-related expenses as well as the costs inherent to this new business. Planning a budget for the necessary equipment, insurance and tools is also crucial to get off to a good start. In addition, it is wise to build up a small reserve fund to deal with unforeseen events. This will give you some peace of mind and allow you to fully concentrate on creating quality content.

Have or find the right contacts

To succeed as a professional travel blogger, it is crucial toestablish strategic contacts with the right people. This includes potential partners such as travel brands, tourism agencies, and even local tourist offices. Additionally, it is essential to make yourself known to other travel bloggers and influencers to exchange ideas and collaborate on different projects. For example meet other professionals can also open up unexpected opportunities. Attending networking events and specialist conferences can greatly expand your network. Ultimately, these interactions will allow you to benefit from valuable advice and stay up to date on industry trends.

Marketing is essential

In addition to creating interesting and captivating content, it is crucial to promote your work with the target audience. This may include implementing a social media marketing strategy, using SEO techniques to improve your blog’s visibility, and attending travel-related events or conferences to get your name out there. Remember, marketing is a key part of attracting readers and establishing a strong online presence.

What about the administrative side?

Becoming a travel blogging professional requires some administrative procedures, including obtaining
a siret. You don’t call yourself a professional without going through this step! It is like a form of business and to become a professional travel blogger, you must declare yourself self-employed (for example) to the Chamber of Commerce by simply completing the following mandatory documents: declaration on honor of non- conviction; declaration of start of activity; certificate of domiciliation. It is also important to obtain your SIRET or Establishment Directory Identification System number. Once your company is legally constituted and registered with the Business Formality Center, INSEE will assign you this number which you will use for your official documents.

You will have to be passionate!

Passionate about travel of course, but also passionate about blogging. Blogging takes a lot of time, knowledge and money. And you won’t earn a salary from day one unless you buy an existing business. And working without concrete feedback at the start can be demotivating. So, your passion will be your only source of motivation at the start!

And when are you starting out as a professional travel blogger?